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Tampa Build Expo 2026

Tampa Convention Center - Tampa, FL

Kevin Diaz

Kevin Diaz

Founder | Prime Merchant Group

Presenter bio
Kevin Diaz is the founder of Prime Merchant Group, a payments company that helps businesses that send invoices or take card or ACH payments get paid faster, keep more from every sale, and turn payment processing from a pure expense into a profit lever. Prime Merchant Group connects into 125+ shopping carts and 200+ processors, so most companies can keep the software and workflows they already use while improving cash flow and margin. He works with owners whose sales look strong on paper but not in the bank, because cash comes in slow, processors pull their fees, and the profit that should be theirs never fully shows up. In his sessions, Kevin lays out a small set of disciplined changes in billing and payments that reduce what you give away in fees and turn more of your existing volume into real profit. He uses plain language and real numbers from real statements, so most people walk out seeing exactly how big their current losses and missed earnings are, and with one or two specific changes to make when they get back to the office.
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Wednesday, January 21, 2026 2:30 PM - 3:30 PM Room 101
ACH Payments

What Is Your Payment System Really Costing You Each Month

Most businesses rely on invoices, card payments, and ACH—but few know what it truly costs to get paid. This session shows how money moves from customer to bank, where delays and fees quietly drain profit, and how payment methods impact cash flow. Learn to spot leaks in your system, read your statements clearly, and turn hidden losses into added margin.

Target audience: Owners, Leaders, Office or Finance Staff

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