← Back to show

South Florida Build Expo 2026

Name: Infrared (IR) Heat Reflective Exterior Surfaces: The Emerging Role of Reflective Coatings in Sustainable Design
Start: 2026-10-01T09:30:00+00:00
End: 2026-10-01T10:30:00+00:00
Location: Broward County Convention Center

Broward County Convention Center - Fort Lauderdale, FL

← Back to seminars

SIMON REYNOLDS

Director of Commercial Sales | TEXCOTE LLC

Presenter bio

Simon brings to TEX•COTE® his extensive experience both in construction project management and building product sales. Originally from the UK, he was VP of sales and marketing, covering the U.K. Western Europe and the U.S. During his 34 years of professional work in the field, Simon has been a specialist sales and marketing director in the building materials sector, having exceptional technical and business qualifications. He has developed new products in new markets in Europe and the U.S. Understanding the environmental demands that buildings endure, and how construction technology works, has helped Simon build great relationships with building owners and specifiers alike. His vast experience culminated in his joining TEX•COTE® in 2017. “It’s great to be with a business that’s widely specified,” he said. “When architects work on a project, 80 percent of the time, if it’s tilt concrete, they write into the spec to use TEX•COTE®. That’s a huge plus-point.” Born and raised in Wales, Simon holds a bachelor’s degree in building technology and management and an MBA from the University of Wales. Married and the father of six children, Simon has lived in Florida since 2015 and currently lives in Boca Raton. In his spare time, he likes to try to keep fit, “and I do work a lot. … I enjoy my job. And that’s a very good thing.”

Thursday, October 1, 2026 9:30 AM - 10:30 AM Room 201A

AIA - Health, Safety & Welfare (1 credit) Reflective Coatings

Infrared (IR) Heat Reflective Exterior Surfaces: The Emerging Role of Reflective Coatings in Sustainable Design

This course examines the science and application of infrared (IR) heat-reflective exterior surface technologies and their role in improving building performance, resilience, and sustainable design. Participants will explore how reflective exterior coatings reduce solar heat gain, lower exterior surface temperatures, mitigate the urban heat island effect, improve thermal comfort, and contribute to energy-efficient building envelopes. The program reviews current energy codes, sustainability initiatives, and building performance considerations while examining material selection, durability, and long-term maintenance strategies. Real-world applications across commercial, healthcare, education, retail, institutional, and transportation facilities demonstrate how reflective exterior surface technologies enhance climate resilience, occupant comfort, long-term asset performance, and community sustainability.

LEARNING OBJECTIVES: Upon completion of this course, participants will be able to:

Explain the principles of infrared (IR) heat reflectance and how reflective exterior surface technologies influence building envelope performance and sustainable design.
Evaluate the relationship between total solar reflectance, thermal emittance, Solar Reflectance Index (SRI), and Solar Reflectance (SR), and explain how these properties contribute to energy efficiency, occupant comfort, and compliance with applicable sustainability initiatives and rating systems.
Identify the performance characteristics of infrared (IR) heat-reflective exterior coatings, including durability, color retention, lifecycle performance, maintenance considerations, and their role in reducing solar heat gain and supporting resilient building design.

4. Identify the performance characteristics of infrared (IR) heat-reflective exterior coatings, including durability, color retention, lifecycle performance, maintenance considerations, and the use of specialized infrared-reflective pigments that enable dark-colored finishes while reducing solar heat gain, lowering surface temperatures, and supporting resilient, high-performance building design.

5. Interpret published performance studies, proposed model building codes, environmentally focused programs, and case examples to assess how infrared (IR) heat-reflective exterior surface technologies support energy efficiency, resilience, sustainability, and building performance across a variety of building types and climates.

Target audience: The target audience is Building Owners, Specifiers, Maintenance Personnel and property managers, Engineers, City Planners, Urban Heat Officers, Environmental engineers and planners