Cinthya Lavin VP of Communications and Community Engagement BBB Serving Southeast Florida and the Caribbean Cinthya Lavin is a leader with over 10 years of experience and a track record of driving strategic growth in the marketing sector. As the VP of Communications and Marketing for BBB, Cinthya is responsible for setting the company's strategic communications direction, overseeing the community engagement, marketing campaigns and serving as the media spokesperson with multiple appearances in local and national media channels. Prior to assuming the role of VP of Communications, Cinthya served as a public relations agent for national brands such as Redbull, Pollo Tropical, and Krystal Burgers. During her time representing these brands she was the official Spanish speaking spokesperson for all media appearances. Cinthya holds a Bachelor’s Degree in Mass Communications from Florida International University. She is passionate about tech and innovation and women in leadership and is actively involved in PRSA (Public Relations Society of America) and Junior Achievement of South Florida. As VP of Communications of BBB, Cinthya is committed to working with community organizations to build strategic partnerships that bring awareness about standards of trust and education for small to medium sized businesses.