Paul Wiese is the Founder and CEO of Built By The Trades, an ecosystem of software and business tools built specifically for home service contractors. With more than 35 years of hands on experience in the trades, Paul has built, scaled, and operated successful service businesses while helping contractors improve profitability, customer experience, operational efficiency, and growth. Today, Paul leads the development of innovative platforms including TradeRated, Profit Wizard, Budget Genius, TradeGames, and other solutions designed to help contractors run better businesses through technology, automation, and data driven decision making. His practical, operator first approach focuses on real world strategies that contractors can immediately implement to increase revenue and profitability.