Visibility is no longer about ranking first on Google. Today's customers discover and evaluate contractors through a mix of AI-generated answers, reviews, maps, social content, and paid advertising. In this session, attendees will learn how modern discovery is reshaping customer acquisition and why visibility now depends on more than traditional SEO alone. We'll explore the role of SEO as the foundation for discovery, introduce AEO and GEO strategies for AI-powered search, and discuss how organic and paid media work together to help businesses generate more qualified leads and stay competitive in an evolving digital landscape.

1. The Customer Discovery Shift (10 min)

·       How homeowners research projects today

·       The rise of AI search, maps, reviews, and recommendations

·       Why traditional search rankings are no longer enough

2. The New Visibility Formula (15 min)

·       SEO as the foundation of online visibility

·       What AEO (Answer Engine Optimization) means

·       What GEO (Generative Engine Optimization) means

·       How AI platforms decide which businesses to recommend

3. Connecting SEO + Paid Media (15 min)

·       How organic and paid strategies reinforce each other

·       Creating visibility across the entire customer journey

·       Examples of high-intent discovery opportunities

4. Practical Implementation Checklist (10 min)

·       Quick visibility audit attendees can complete immediately

·       Top actions to improve discoverability

·       Common mistakes that limit visibility

5. Q&A (5-10 min)