"Nobody wants to work anymore" has been said for over 100 years — and it has never once been the real problem. The real problem is that contractor owners are trying to grow a culture without a recipe, hiring without a process, and leading without a playbook. In this workshop, you'll learn how to build the cultural ingredients that make people want to work for you — and how AI is now being deployed to find, screen, onboard, and retain the talent your competitors can't keep.
 Learning Objectives:
 
 

1.     Understand why culture is not luck, not ping pong tables, and not a generational problem — it is a direct result of the ingredients you intentionally put into your business, and how to start controlling those ingredients immediately.

2.     Build a repeatable, AI-assisted hiring and onboarding process that runs even when you're buried in jobs — so your best candidates don't disappear while you're putting out fires.

3.     Deploy the culture calendar framework to create a predictable, communication-rich environment that makes the next generation of workers not just show up — but stay.