Matthew Martin
Founder & CEO | HomeV LLC
Presenter bio
Multi Market Scaling; The multi-market playbook, strategic expansion and why it’s time to grow from local to more!
From one market to many. Why scaling into new markets is the next step, how to do it right, and when to make the jump!
Most businesses don’t fail to grow because of a lack of opportunity — they stall because the owner becomes the bottleneck. Expanding into a second market exposes every weakness in leadership, systems, and decision-making. This session breaks down what it actually takes to grow into new markets without chaos, burnout, or losing control. Attendees will learn how to prepare their business for expansion, what must be centralized versus local, how to put the right leader in place, and why tools like AI and virtual assistance only work when the operating model is designed correctly. This is a practical, no-fluff conversation for owners who want to scale intentionally — not accidentally.
Target audience: All building and construction professionals
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