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Los Angeles Build Expo 2026

Los Angeles Convention Center - Los Angeles, CA

Tom Woodcock

Tom Woodcock

President | Seal The Deal

Presenter bio

Author, and critically acclaimed speaker, Tom Woodcock is known as one of the most dynamic sales trainers and consultants in the sales industry. Each year he speaks to thousands of people about how best to use his techniques and skills to compete in today’s intensely competitive economic climate.
Tom’s personal sales success is well documented and highly regarded. At nineteen, Tom took a $150,000 equipment territory and grew it to $2.5 Million in one year. While at Caterpillar, he grew his territory from $2.5 Million to $10 Million within 18 months while raising margins by 2%. Working on an even larger scale, Tom trained 325 sales reps for a $750 Million nationwide equipment firm. Tom knows how to get people to buy and manage a territory to success!
His latest book; “You’re Not Sellin’, They’re Buyin’” is a comprehensive guide to developing the proper sales techniques, persona and methodology to rise above the competition. His latest DVD series, “Networking, Using The Power Of Network Development To Generate Sales” can easily be used as a corporate training program or by individuals who are ready to take their sales skills to a higher level.
Featured on CNN and in USA Today, regional and national media spotlights, Tom is quickly becoming a powerful voice in the sales industry at large. Tom’s energetic, entertaining and insightful approach is soundly based on the interpersonal dynamic that occurs at first contact, through bidding, quoting and retention of customers.
In addition to speaking, Tom also writes for multiple publications through his corporation, Seal the Deal, and partners with the marketing firm, Seal the Deal Too to manage marketing initiatives and educate his clients on the follow through on his effective sales system. Contact Tom Now!

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Wednesday, November 4, 2026 1:15 PM - 2:15 PM
Keynote Sales

Why Customers Choose Low Bid

Customers often focus on the lowest bid they receive. Contractors spend more time getting as low a number as possible as opposed to making a good profit on projects. Contractors are capable of winning work but struggle in securing a reasonable profit on their projects. The result is focusing on bidding and quoting as opposed to full customer engagement to drive higher profits. There are very effective methods to increase margins within a solid sales effort. These methods will be presented and examples of their success related. Contractors and suppliers alike will benefit from this detailed information.

Target audience: All building and construction professionals

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