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Los Angeles Build Expo 2026

Los Angeles Convention Center - Los Angeles, CA

Megan Keyser

Megan Keyser

Founder and Creative Director | Builderfriend

Presenter bio

Megan Keyser is the Founder and Creative Director of Builderfriend, a specialized Luxury Contractor Brand Management agency based in Los Angeles. Her mission is to elevate high-end builders and specialty trades to Iconic Status by eliminating the risk of amateur marketing.


Her fully delegated model manages all aspects of a contractor's brand-from core identity and website function to high-end visual content, social media, and paid advertising. Megan combines five years of dedicated brand management in the construction space with a system-focused approach to ensure client investments drive predictable, high-margin results.

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Wednesday, November 4, 2026 9:30 AM - 10:30 AM
Marketing

The Luxury Standard: Engineering Every Touchpoint to Justify Premium Fees

In the ultra-competitive Los Angeles luxury market, flawless craftsmanship isn’t enough—your brand drives your margins. This session introduces the Iconic Status framework used by top builders to elevate perception, build instant trust, and reduce price sensitivity. Learn how to audit key brand touchpoints, transition from commodity to authority, and create a high-end client journey that wins premium projects consistently.

Target audience: Contractors, home builders, and developers

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