Los Angeles Build Expo 2026
Los Angeles Convention Center - West Hall A - Los Angeles, CA
Jonathan Sagner
Senior Sales Director | Figure
Presenter bio
Jonathan Sagner is the Senior Sales Director at Figure Lending, where he helps contractors, franchisees, and national brands grow their businesses by giving homeowners more affordable ways to invest in their homes. A former remodeler himself, Jonathan has spent over two decade in the home improvement industry - from swinging a hammer to building financing programs at GoodLeap, GreenSky, HFS Financial, and now Figure.
He's trained hundreds of contractors to sell bigger jobs with confidence, and believes financing should be simple, transparent, and help both homeowners and businesses thrive. When he's not talking HELOCs, you'll find him trail running or looking for a decent bagel in LA (it's harder than it should be).
Close Bigger, Sell Faster: How Contractors Win with Financing
Tired of losing good jobs to "bad" (over priced) financing? In this fast, fun, and practical session, we'll show you how to use the Figure Loan to help your customers say "yes" faster - and to bigger projects. Whether you're a remodeler, roofer, painter, or jack-of-all-trades, this talk will break down how you can grow your revenue without adding a single dollar of dealer fees.
We'll keep it simple and real. You'll walk away with:
- Why traditional financing doesn't always work (and what to do instead)
- How to present Figure's 100% digital Loan in plain English
- What to say when customers say, "We need to think about it..."
- Real-life examples of contractors using this tool to close more deals
- How to get started in less time than it takes to eat a burrito
This session is for residential contractors who want to make more money without being a finance expert. No jargon. No fluff. Just tools you can use right away.
Target audience: All Building and Construction Professionals
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