Shawn Owens
President/CEO | International Association of U.S. Government Contractors (IA U.S. GC)
Presenter bio
How Government Actually Buys: Why Most Companies Chase Bids Instead of Building Relationships
Most businesses approach government contracting by searching for posted solicitations and responding to bids. However, successful government contractors understand that the procurement process begins long before an opportunity is publicly released. Agency missions, budgets, market research, acquisition strategies, and stakeholder collaboration all influence purchasing decisions well in advance of a Request for Proposal.
This session provides a practical framework for understanding the government acquisition process from the agency's perspective. Attendees will learn how requirements are developed, who influences buying decisions, why market research and early engagement matter, and how to identify opportunities before they reach the bidding stage. The presentation also explores the growing role of artificial intelligence in market research, opportunity identification, and proposal development, while emphasizing the continued importance of relationships, trust, and strategic positioning.
Whether you're a contractor, architect, engineer, manufacturer, construction professional, or business owner looking to expand into the public sector, you'll leave with a clearer understanding of how government agencies make purchasing decisions and practical strategies to position your business for long-term success in the government marketplace.
Target audience: Small to midsized commercial construction and related trades seeking an overview of government contracting pathways.
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