Alex Mascitti is the Co-Founder and President of RedBrick Web Solutions, a digital marketing agency in Smyrna, Georgia that helps home services contractors and franchise brands grow through SEO, PPC, and web design. With more than a decade in search and performance marketing, Alex built RedBrick on an "anti-agency" philosophy: no vanity metrics, no long-term contracts, just measurable outcomes. Before founding RedBrick, he scaled AED Brands' ecommerce revenue roughly tenfold in 18 months. A first-generation Italian-American and frequent speaker on digital marketing for the home services industry, he works with clients ranging from national franchise networks to regional contractors.