Nick Epps
Founder & CEO | Seraphim Consulting
Presenter bio
A Growth Blueprint for Small Business: From Referrals to Paid Advertising
Today's builders, contractors, and home service professionals face an increasingly competitive marketplace where referrals alone are no longer enough to sustain consistent growth. While many business owners recognize the importance of digital marketing, they often struggle to determine where to invest, how to measure success, and how to avoid wasting valuable advertising dollars.
During this one-hour session, attendees will learn how to:
· Select the advertising platforms that best fit their business, including Google, Meta, Yelp, and other digital channels.
· Avoid the most common advertising mistakes that cost small businesses thousands of dollars each year.
· Identify the geographic markets that generate the highest-quality leads and maximize return on investment.
· Build detailed customer profiles that improve targeting, messaging, and conversion rates.
· Measure campaign performance using the metrics that truly matter.
· Leverage retargeting strategies to recover lost opportunities and increase conversions while lowering acquisition costs.
The construction and home services industries continue to experience rapid changes in consumer behavior. Buyers now research companies online long before making contact, making it critical for business owners to understand how to effectively reach potential customers while protecting their marketing budgets. This session equips attendees with a clear framework for building a scalable marketing strategy that supports long-term growth.
Target audience: Business Owners, Decision Makers and All Building and Construction Professionals
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