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Dallas Build Expo 2026

Dallas Market Hall - Dallas, TX

Corbett Guest

Corbett Guest

President and Chief Strategy Officer | Imaginuity

Presenter bio
Corbett Guest is President and Chief Strategy Officer at Imaginuity, where he leads with the belief that when you know better, you do better—a principle that defines both his leadership and his approach to modern marketing. With deep experience across brand strategy, UX, technology, and digital execution, Corbett brings a rare ability to bridge vision and operations. His career has been focused on building systems that don’t just look good, but work at scale—especially in complex, high-consideration industries like home services. At Imaginuity, Corbett ensures the agency operates as one connected organization, aligning strategy, creative, technology, and performance so ideas move efficiently from concept to execution. He champions the practical application of Human + Data + Artificial Intelligence, helping businesses adopt AI not as hype, but as a tool for smarter decision-making, stronger customer experiences, and measurable growth. Corbett has led numerous educational sessions focused on optimizing marketing performance by utilizing AI, from demand generation and personalization to operational efficiency, without losing the human insight that drives trust and conversion. A thoughtful and disciplined leader, Corbett values collaboration, accountability, and long-term thinking. His vision and influence in performance marketing help brands scale faster while being mindful about sustainability and staying grounded in quality, consistency, and real-world impact.
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Wednesday, April 22, 2026 2:30 PM - 3:30 PM
AI

AI Is Changing How Customers Find You: What Home Services Franchisees Need to Know

Google is no longer the only place homeowners search for answers. This session explores how AI and zero-click search are reshaping customer behavior in home services. Learn what truly matters, the right questions franchise owners should ask their marketing partners, and real-world examples of using AI-driven data to reduce wasted ad spend and improve response rates.

Target audience: All building and construction professionals

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