If you had $1,000 to market your contracting business tomorrow, where would you spend it? Google Ads? Facebook? A new website? SEO? Social media? Or should you spend any of it at all? In this session, we’re putting an actual budget on the table and showing exactly how we’d use it. We’ll start at $0 and work our way through $500, $1,000, $2,500, and $5,000, showing what contractors should prioritize at each level, what they can handle themselves, and what probably isn’t worth paying for yet. And here’s something you probably won’t hear from the CEO of a marketing agency: there are times when you shouldn’t hire a marketing agency. Before spending money to generate more leads, contractors need the right foundation to turn those leads into business. This session will help attendees understand when to DIY, when to start investing, when paid marketing begins to make sense, and when professional help can actually produce a return. No vague advice. No unlimited imaginary budget. Just a practical roadmap for making smarter marketing decisions with the money you actually have.