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Charlotte Build Expo 2026

Charlotte Convention Center - Charlotte, NC

SERGIO ROCHA

SERGIO ROCHA

Founder & Servant Headhunter | Precision Hire LLC

Presenter bio
Sergio Rocha is the Founder of Precision Hire, a Charlotte-based recruiting firm specializing in construction, HVAC, equipment rental, power generation and mission-critical industries. Before launching Precision Hire, Sergio spent more than 20 years in commercial and technical sales leadership with companies including Hilti, Aggreko and United Site Services. Throughout his career, he has recruited, developed and led sales and operational teams serving contractors, industrial customers and complex B2B markets. In one regional leadership role, Sergio was responsible for a $35 million revenue growth from $8 million prior to his leadership. Sergio brings an operator’s perspective to recruiting. He understands the business impact of an empty territory, an overloaded project team, an inconsistent interview process and a hire who looks qualified on paper but cannot perform in the field. His teaching style is direct, practical and built around real hiring and leadership decisions construction companies face every day.
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Tuesday, October 13, 2026 9:30 AM - 10:30 AM Room E215AB
Workforce Development

Stop Hiring on Hope: A Practical Talent Strategy for Construction Growth

Construction companies rarely lose growth opportunities because they lack demand. More often, growth slows because critical sales, project, technical or field leadership positions remain vacant—or because the wrong person is hired under pressure. Projects slow down. Territories lose momentum. Strong employees absorb additional responsibilities. Managers become overwhelmed, and companies eventually hire the first acceptable candidate instead of the right one. This class will show construction leaders how to replace reactive hiring with a practical and repeatable talent strategy. Attendees will learn how to anticipate workforce needs, define measurable expectations before advertising a position, build a stronger candidate pipeline, conduct structured interviews and improve the likelihood that the right professionals accept the offer and remain with the company. The presentation will remain strictly educational. It will not include recruiting-service pricing, a company sales presentation or product promotion.

By the end of the session, attendees will be able to:

·       Recognize when an unfilled position is beginning to restrict revenue, project execution or customer service.

·       Replace generic job descriptions with a practical scorecard based on measurable outcomes.

·       Identify qualified talent beyond traditional job postings and matching job titles.

·       Use evidence-based interview questions to evaluate performance, motivation and accountability.

Target audience: Company Owners, Presidents, General Managers, HR leaders, and Managers.

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