Jason Rhoads
CEO & Owner | Rhoads Creative
Presenter bio
10 Marketing Things Every Contractor Can Fix This Week
What if you could make your marketing better by next week without spending another dollar? Most contractors don’t need another complicated marketing strategy. They need to fix the simple things that are quietly costing them leads, customers, and revenue right now. In this practical, no-fluff session, we’ll walk through 10 things every contractor can check, fix, or improve in just one week. From what customers see when they Google your business to missed calls, reviews, website problems, old estimates, and leads that may be slipping through the cracks, every takeaway is designed to be something you can actually do. No massive marketing budget. No six-month strategy. No marketing degree required. Just 10 straightforward improvements that can help more customers find you, trust you, contact you, and ultimately hire you. You’ll leave with a 10-item checklist and a simple challenge: give us one week and do all 10.
Course Outline:
1. Google your company and see what potential customers actually see.
2. Claim and optimize your Google Business Profile.
3. Ask five satisfied customers for reviews.
4. Respond to every existing Google review.
5. Take better photos of completed projects.
6. Check your website phone number and make sure it works properly, especially on mobile.
7. Test your own website contact form and see what happens after a lead submits it.
8. Call your business after hours and experience what a potential customer experiences.
9. Ask every new customer how they heard about you and consistently track the answer.
10. Follow up with old estimates and opportunities that never closed.
Target audience: Owners, General Managers, Sales Leaders, Marketing Leaders, and Decision-Makers
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