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Charlotte Build Expo 2026

Charlotte Convention Center - Charlotte, NC

Jason Rhoads

Jason Rhoads

CEO & Owner | Rhoads Creative

Presenter bio
Jason Rhoads is a digital marketing executive, AI innovator, and the CEO & Owner of Rhoads Creative, a full-service digital agency focused on high-performance strategy for homebuilders, remodelers, and construction brands. Taking over the business his parents founded nearly 35 years ago, Rhoads leveraged his academic background in statistics and financial analytics to transition the firm into a data-first, digital-only agency. He is the creator of the Digital Marketing Ladder® (a step-by-step ROI optimization framework for builders) and advocates for Everywhere Search Optimization (ESO) to help consumer brands maintain visibility across search engines, social platforms, and AI systems. He also serves on the OpenAI Small Business Advisory Committee and has been recognized as an NAHB Silver Award winner for Sales & Marketing Professional of the Year.
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Wednesday, October 14, 2026 2:30 PM - 3:30 PM Room E212A
Marketing

10 Marketing Things Every Contractor Can Fix This Week

What if you could make your marketing better by next week without spending another dollar? Most contractors don’t need another complicated marketing strategy. They need to fix the simple things that are quietly costing them leads, customers, and revenue right now. In this practical, no-fluff session, we’ll walk through 10 things every contractor can check, fix, or improve in just one week. From what customers see when they Google your business to missed calls, reviews, website problems, old estimates, and leads that may be slipping through the cracks, every takeaway is designed to be something you can actually do. No massive marketing budget. No six-month strategy. No marketing degree required. Just 10 straightforward improvements that can help more customers find you, trust you, contact you, and ultimately hire you. You’ll leave with a 10-item checklist and a simple challenge: give us one week and do all 10.

Course Outline:

1.     Google your company and see what potential customers actually see.

2.     Claim and optimize your Google Business Profile.

3.     Ask five satisfied customers for reviews.

4.     Respond to every existing Google review.

5.     Take better photos of completed projects.

6.     Check your website phone number and make sure it works properly, especially on mobile.

7.     Test your own website contact form and see what happens after a lead submits it.

8.     Call your business after hours and experience what a potential customer experiences.

9.     Ask every new customer how they heard about you and consistently track the answer.

10.  Follow up with old estimates and opportunities that never closed.

Target audience: Owners, General Managers, Sales Leaders, Marketing Leaders, and Decision-Makers

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