Josh Ramsey
Fractional CMO, Marketing & Communications Strategist | Fractional CMO - JRCMO
Presenter bio
Straight talk from a Google Certified Partner that will show you EXACT ways to increase your online visitors and leads. Bring your laptop with access to your Google Analytics and follow along in real time to know exactly what Google is trying to tell you about your website. Then see where and how to improve your organic rankings before you leave the conference.
A Google Certified Partner, Joshua teaches interactive conferences based on material received from Google. Plus hear real life stories of successes and failures that business owners have had. These powerful, interactive conferences are jammed packed with information that Joshua received during weekly meetings with Google. This is information every business owner needs to know.
Before becoming a Google Partner, Joshua was an outsourced CMO for several large U.S. based companies. As a Fractional CMO over the last 9 years, Joshua has managed over $2.5 million in AdWords and Digital Marketing Budgets and managed more than 2,800 campaigns. As a Bing Partner and Google Certified Partner, Joshua attends national conferences with some of the other great minds that influence SEO, digital marketing, and social media. Today, Joshua speaks all over the country helping businesses improve every element of their marketing.
Banks Aren't Saying No To You. They're Saying No To Your Books - Two Things To Fix. One Way Out Of The Grind
You know the number. You have looked at it enough times to know it by heart. Two trucks. A handful of good people. Revenue that has been flat long enough that you have stopped calling it a slow year. And you already tried the obvious answer. You worked more. You answered the phone on Sunday. You quoted the job at 9pm because nobody else was going to. It bought you a little, and it cost you a lot. Here is what almost nobody tells you: you are not stuck because your market dried up. You are stuck because the company you built to run at one or two million was never designed to carry five — and the money that would fix that is sitting one desk away from you, at a bank, waiting on paperwork you have never been shown. When a lender turns you down, they are not judging your work ethic. They never met you. They read a file. Ninety minutes from now you will know exactly what is in that file, why it reads the way it does, and which two things you can change to make the same banker say yes to a bigger number than you were going to ask for. You will also get a straight answer on private equity — what it actually is at your size, what it costs you, and why almost nobody is going to hand you a check. Nothing is sold from this stage. Two thirds of this session is teaching. The last part is one way forward, if you want it, and you are free to ignore it and keep the rest.
What You Walk Out With
FIX ONE · You will see the exact structural break that stalled you. Not a motivational answer. The specific internal systems that snap at this stage of a company's life — and why working harder makes the break worse, not better.
FIX TWO · You will read your own books the way an underwriter reads them. What they measure, what they require, what quietly kills a file, and what makes a bank willing to lend past the number you walked in asking for.
ONE WAY FORWARD · You will see what it looks like to have someone build it with you. The seats a growing company has to fill — tax attorney, CPA, contracts, books, marketing, operations — and how to get there without hiring six people you cannot afford yet.
This Is For You If…
· You run a home services company — HVAC, plumbing, electrical, pest, roofing, restoration, remodeling
· You are somewhere between roughly $500K and $5M and you can feel the ceiling
· You have thought about a second crew, a second truck, or a second location and stopped at "how do I pay for it"
· You have been turned down for financing and never got a real reason why
· You want to sell one day and you would like the number to be bigger than it is right no
Target audience: All Building and Construction Professionals
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