Julia Craig started her sales career selling car wax in parking lots. No base, no leads, just rejection and whatever she could close before someone walked away. She's now the Founding Account Executive at NextLM, where she's building the sales process and team from scratch, while helping companies stop wasting time on cold outreach that goes nowhere. NextLM uses behavioral prediction data to identify buyers who are already actively searching for what you sell; so sales teams can finally talk to people who actually want to hear from them. Julia is a one-call close specialist with over a decade of top performance, known for building real relationships that turn into real revenue. When she's not working, she's usually hosting dinner parties for friends to create a sense of community to those in her circle; and then proceeding to try to sell everyone on NextLM after they finish their wine. She also founded Calgirls Club — a fast-growing community connecting women, supporting local businesses, and creating in-person events worth leaving the house for. She's here today to talk about the future of lead generation.