Sam Hallburn
Director of Operations | Devine Consulting
Presenter bio
Samantha Hallburn is the Director of Operations at Devine Consulting, where she brings more than 20 years of experience across finance, marketing, HR, and sales to the team’s operations and accounting departments. She founded her first bookkeeping firm in 2015 and before merging her firm with Devine in early 2026, Sam spent over a decade growing multiple businesses in the financial and consulting sectors and earning a strong reputation for her strategic insight and her dedication to helping business owners grow and thrive by teaching them to listen to the story their numbers are telling them.
Sam is an Intuit Accountant Council alumna, Insightful Accountant advisory board member, a member of the Woodard Trainer/Writer Coalition, and a former board member of Bozeman Professional Women. She was awarded Top 100 ProAdvisor of 2023, 2024, and 2025 by Insightful Accountant as well as Top Niche Practice ProAdvisor of 2025. She was also nominated for the 2023 Top 50 Women in Accounting awards.
Jennifer Devine
Founder | Devine Consulting
Presenter bio
Jennifer Devine is the founder of Devine Consulting, a Houston based accounting firm providing personalized bookkeeping, accounting, financial controller, and technology consulting services. A graduate of Texas A&M University’s Mays School of Business, Jennifer earned her BBA in Accounting in 1996 and became a licensed CPA in 2000. With experience as a Controller for an international commercial real estate investment, management, and brokerage firm, Jennifer brings a strong background in accounting operations, reporting, multi-currency systems, and financial technology. She founded Devine Consulting in 2011 to combine her accounting expertise with her passion for helping businesses use financial systems more effectively. Today, Jennifer is known for her practical, client-focused approach and her commitment to turning financial information into a tool for smarter business growth.
Your Financials Have Something to Say, Are You Listening?
Most contractors don’t have a bookkeeping problem — they have a transparency problem. Thinking they can skip investing in the accuracy of their numbers leads to thousands upon thousands of lost dollars and sometimes, the demise of the business altogether. Accurate numbers tell a story: which jobs are actually profitable, where cash is quietly leaking, and whether the business can survive its next growth spurt. Most owners just aren’t set up to hear it, because "good enough" books were never built to talk back. This session is not a bookkeeping tutorial. It's a live demonstration of how a P&L can look completely correct, and still be wrong. Attendees leave with a clear picture of what their financials should look like and be telling them, why the consequences of ignoring that story is often invisible until they’re expensive, and what it actually looks like to run a contracting business that makes decisions from real numbers instead of gut feelings.
By the end of this session, attendees will be able to:
Read their own P&L the way their business actually needs it read — and identify the financial blind spots specific to job-costed, contract-based businesses, not generic small-business bookkeeping advice.
Recognize the early warning signs that their books are hiding a problem instead of revealing one.
Understand the real, often-delayed cost of poor financial visibility.
Walk away with a short list of questions their financials should be able to answer today — and know within minutes whether theirs can.
Target audience: All Building and Construction Professionals
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