Brent Whitaker
BUSINESS COACH | Business on Purpose
Presenter bio
Brent has coached in some capacity since he was in college back in the mid 90's. From Division 1 elite athletes to F18 pilots, Brent loves to help folks get where they want to go. For Brent, this starts by helping them define a course of action, implementation to get them there, and consistency in coming alongside them to hold them accountable to that desired outcome. The joy comes when he gets to watch that impact their lives in significant, measurable ways!
Hear from the coach: "Our way of life has become so fast-paced that we are a culture devoted to distraction. Coaching helps folks step away momentarily from the chaos of their day to day grind...the grind of working in the business to make time to actually work on the business. This liberates folks from the frantic pace that business owners experience SO THAT they can have time for what matters most. A life worth living."
Fun Fact: Brent loves sitting in ice-cold water-it's a daily practice that he has come to look forward to. He's introverted by nature, and has a soft spot for the movie "The Notebook".
Stop the Bleeding: 5 No-Cost Moves to Instantly Boost Your Cash Flow
Think cash flow only comes with more sales or more stress? Think again. In this no-fluff, high-impact session, we'll walk you through five powerful strategies to increase your cash flow without spending a single extra dollar. These are field-tested, proven tactics used by successful contractors across the country-and they're just waiting for you to implement. Get ready to plug the leaks, find the hidden money, and gain the clarity your business (and life) need.
Structure of the Talk:
1. Plug the Profit Leaks (Process Fixes)
Message: More sales won't fix bad systems.
Strategy: Identify and fix broken estimating, job costing, and contract practices.
Zero Cost Win: Implement a simple pricing and job costing system using existing tools like spreadsheets or free templates.
2. Subdivide Bank Accounts (Profit First Light)
Message: You don't have as much money as you think.
Strategy: Break one big account into multiple purposeful accounts (e.g., taxes, operating, profit).
Zero Cost Win: Just ask your current bank to open a few new accounts-it costs nothing.
3. Cancel the Cash Vampires (Unseen Recurring Expenses)
Message: Small leaks sink big ships.
Strategy: Audit and eliminate or renegotiate subscriptions, software licenses, and services.
Zero Cost Win: Use your existing bookkeeping reports to spot the leaks-then cancel or consolidate.
4. Weekly Cash Balance Tracking
Message: What gets tracked gets managed.
Strategy: Start tracking weekly balances and rolling averages manually.
Zero Cost Win: Use a free Google Sheet and review it for 10 minutes every Friday.
5. Implement a Project Start Sheet
Message: Plan your cash flow, don't guess it.
Strategy: Forecast incoming revenue by job, by week or month.
Zero Cost Win: Map it on a simple spreadsheet-you already have the data.